CEO OFFICE .

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YEAR:

2021

LOCATION:

New Cairo,

Egypt

TYPE:

Commercial

The Mission

The mission should be about what the client is trying to accomplish for themselves, or what the purpose for doing the project was. Instead of writing about how you were set out to create a video or design a logo here, explain how you were tasked with increasing revenue, or solving a problem. This should be no more than a paragraph

The Impact

The impact explains how your work changed something for the hero of the story. Did you help the client’s business? Decrease bounce rates? Solve a users problem? Explain what the ROI was: the return on investment. This may be better served as a bulleted list or an infographic. If you’re doing personal projects, find a way to express potential impact. Interview someone! Would your interviewees use the product? Appreciate the design?

The Outcome

The outcome of the project would be what you did or made in an effort to achieve the mission (above). For example, in order to increase brand loyalty, an outcome may be a brand refresh. If you’re part of a team, explain what the team did here. Your role in the project should fall under the Services section. You can brag here, but again, keep this as short as possible.